Build the Brand. Break the Cycle.
Encouragement. Partnership. Hope. These words comprise the underlying goal of Ovation, which supports peer-to-peer recovery programs for substance use disorders. Swim set Ovation on the right foot with a strong name, logo, business synopsis and collateral.
The strong visual of the O being separated in half represents someone breaking the cycle of addiction. We brought warmth to the heavy topic by injecting vibrant, energetic colors. Purple became the primary color because it represents strength and empowerment.