Social: Captain Steven
It was time for DLH to have a bit of fun. To increase social media presence and show off all the places people can travel to from DLH, we introduced Captain Steven. Reminiscent of Flat Stanley, travelers could pick up Steven at locations around the airport and were encouraged to post online using #FLYDLH. Not only did people get to share their vacation pics with all of their friends, everyone was automatically entered into monthly drawings.